Psycholinguistic Peculiarities of Comprehension of an Advertising Text: Comparative Analysis
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Abstract
A comparative analysis was conducted using the semantic differential method and an associative experiment with Belarusian and Chinese respondents. The study revealed differences in lexical unit significance: Belarusian respondents prioritize quality, price, and emotional appeal, while Chinese respondents focus on style, status, and pragmatic product value. The findings highlight the importance of cultural factors in crafting effective advertising texts and can be useful while adapting advertising messages for diverse target audiences.
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References
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